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培訓(xùn)賦能，引領(lǐng)新航——沃得農(nóng)機(jī)新媒體培訓(xùn)活動(dòng)開展

2024-12-02 09:38:46 來源：沃得農(nóng)機(jī) 閱讀量：9947 評(píng)論

導(dǎo)讀：在新媒體的浪潮中，沃得農(nóng)機(jī)敏銳嗅到傳統(tǒng)行業(yè)在宣傳模式上的變革，于是請(qǐng)來行業(yè)前輩傾囊相授。

　　【農(nóng)機(jī)網(wǎng) 明星企業(yè)】 在新媒體的浪潮中，沃得農(nóng)機(jī)敏銳嗅到傳統(tǒng)行業(yè)在宣傳模式上的變革，于是請(qǐng)來行業(yè)前輩傾囊相授。未來我們將以所學(xué)為漿、以創(chuàng)新為帆，在新媒體的海洋中闖出農(nóng)機(jī)的新一片天地。
 
　　PART.01
 
　　新媒體理論培訓(xùn)
 
　　玩轉(zhuǎn)新媒體
 
　　在科技飛速發(fā)展的今天，新媒體如同一股強(qiáng)勁的東風(fēng)，吹進(jìn)了傳統(tǒng)農(nóng)業(yè)領(lǐng)域，為農(nóng)機(jī)行業(yè)的發(fā)展帶來了前所未有的機(jī)遇與變革。于是在11月25日，來自各地的沃得經(jīng)銷商以及相關(guān)宣傳人員齊聚鎮(zhèn)江，共同探索如何借助新媒體的力量，讓農(nóng)機(jī)的轟鳴聲在更廣闊的天地間回響。
 
　　培訓(xùn)伊始，行業(yè)內(nèi)資深的新媒體專家深入淺出地為大家講解了新媒體的概念與特點(diǎn)。通過解析短視頻平臺(tái)的達(dá)人賬號(hào)及達(dá)人視頻，讓大家對(duì)農(nóng)機(jī)板塊的新媒體運(yùn)營策略有了初步的認(rèn)知與想法。
 
　　打造自己的內(nèi)容
 
　　經(jīng)過初步的探討，無論是新媒體小白，還是已經(jīng)在短視頻平臺(tái)有所小成的達(dá)人，都有了很多問題和感悟。在互動(dòng)交流環(huán)節(jié)中，大家踴躍發(fā)言，分享自己在新媒體使用過程中的困惑與心得。
 
　　有的提出如何增加農(nóng)機(jī)類短視頻的完播率和粉絲互動(dòng)量，有的則探討如何更好地展示農(nóng)機(jī)的性能與自己的優(yōu)勢。針對(duì)這些問題，群策群力，力爭打造出擁有個(gè)人風(fēng)格的農(nóng)機(jī)自媒體賬號(hào)。
 
　　直播技巧
 
　　深耕短視頻平臺(tái)的最終目的，是將線上營銷轉(zhuǎn)化為線下數(shù)據(jù)。新媒體老師詳細(xì)闡述了新興的直播模式的口播規(guī)則、傳播特點(diǎn)及實(shí)戰(zhàn)技巧等。
 
　　生動(dòng)的案例分析與直觀的數(shù)據(jù)展示，讓大家深刻認(rèn)識(shí)到新媒體在品牌推廣、產(chǎn)品營銷、技術(shù)交流等方面的巨大潛力，紛紛根據(jù)自己的實(shí)際情況制定了一系列的拍攝和直播計(jì)劃，期待一展拳腳。
 
　　PART.02
 
　　新媒體實(shí)操培訓(xùn)
 
　　俗話說“紙上得來終覺淺，絕知此事要躬行”。翌日下午，培訓(xùn)老師讓大家?guī)献约旱呐臄z工具，一起來到最新款的沃得PRO系列收割機(jī)前，一邊手把手指導(dǎo)實(shí)操，一邊拍攝素材。
 
　　大家紛紛拿起手機(jī)、相機(jī)和云臺(tái)，積極嘗試，從拍攝角度的選擇、鏡頭運(yùn)轉(zhuǎn)的技巧，到拍攝步伐的特點(diǎn)，每一個(gè)細(xì)節(jié)都在導(dǎo)師們的耐心指導(dǎo)下被逐漸掌握。
 
　　兩天的培訓(xùn)在熱鬧的氛圍中接近尾聲，培訓(xùn)老師用下午的素材演示如何運(yùn)用剪輯軟件添加合適的音樂、字幕與特效，最終將視頻片段剪輯合成一個(gè)完整且兼具專業(yè)性與趣味性的成片。許多經(jīng)銷商也跟著老師的步驟，發(fā)布了自己的第一個(gè)作品，為自己的農(nóng)機(jī)宣傳開啟了嶄新的篇章。

上一篇： 極飛科技獲 “新商業(yè)公民” 獎(jiǎng)：以先進(jìn)理念引領(lǐng)構(gòu)建智慧農(nóng)業(yè)生態(tài)

下一篇：精訓(xùn)筑將才，賦能共成長——CLAAS東南亞服務(wù)技能培訓(xùn)圓滿結(jié)束！

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