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地點:
開展時間: 2025-02-11
舉辦單位: 美國加州圖拉爾國際展覽中心
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地點: 巴彥淖爾市
開展時間: 2025-02-22
舉辦單位: 內(nèi)蒙古春季農(nóng)機展組委會
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地點: 廣州市
開展時間: 2025-02-25
舉辦單位: 廣州光亞法蘭克福展覽有限公司
提升客戶體驗,助力經(jīng)銷商服務(wù)能力再升級
2023-07-18
08:56:23
來源:紐荷蘭NewHolland 閱讀量:13146
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導(dǎo)讀:,通過三天的培訓(xùn)學(xué)習(xí)、研討交流、團隊拓展,提高客戶滿意度、提升客戶體驗、拉近與客戶的距離。
【農(nóng)機網(wǎng) 明星企業(yè)】巴山蜀水,風(fēng)景秀麗。為更好的貫徹“客戶至上”的企業(yè)文化,凱斯紐荷蘭客戶支持部門發(fā)起、攜同人力資源部門,在天府之國成都舉辦了為期三天的2023年農(nóng)機經(jīng)銷商客戶體驗提升高級研討會活動。來自全國15家優(yōu)秀經(jīng)銷商的服務(wù)經(jīng)理代表參與了此次活動,通過三天的培訓(xùn)學(xué)習(xí)、研討交流、團隊拓展,提高客戶滿意度、提升客戶體驗、拉近與客戶的距離。
凱斯紐荷蘭工業(yè)集團中國區(qū)總裁盧卡·馬納蒂通過線上連線致開場詞。盧卡先生對與會的經(jīng)銷商朋友們表示了熱烈的歡迎,并表示希望大家能夠通過活動期間的學(xué)習(xí)與交流,學(xué)到新知識、獲得能力上的提升,并將客戶體驗提升落實到日常工作中的每個環(huán)節(jié)。
中國區(qū)人力資源總監(jiān)路華先生也通過線上方式,為與會人員介紹了凱斯紐荷蘭的企業(yè)文化。路華先生結(jié)合多年的工作經(jīng)驗,為學(xué)員介紹了客戶體驗生命周期模型,傳授相關(guān)技巧,并希望與會人員通過此次文化研討之旅,升華理念、結(jié)合實際,能夠更加深入高效地服務(wù)客戶、提升客戶購機后的體驗。
凱斯紐荷蘭商務(wù)總經(jīng)理李康先生來到活動現(xiàn)場并致辭。李康先生對公司上半年的銷售情況進行了簡單介紹,并針對下半年的機遇和挑戰(zhàn)闡述了各項觀點,希望在大家持續(xù)通力合作下,再創(chuàng)輝煌。
隨著互聯(lián)網(wǎng)技術(shù)的成熟及普及,移動自媒體已經(jīng)滲透到各行各業(yè)人們生活、學(xué)習(xí)、工作的各個環(huán)節(jié),對用戶接收信息習(xí)慣、企業(yè)信息傳播等方面的產(chǎn)生了眾多影響。作為農(nóng)機行業(yè)中的佼佼者,凱斯紐荷蘭不僅擁有完善的經(jīng)銷商網(wǎng)絡(luò)和服務(wù)體系,也積極順應(yīng)新媒體發(fā)展,通過更新、更多的途徑與用戶進行溝通。
研討會首日,針對自媒體時代如何在服務(wù)環(huán)節(jié)更好的提升客戶體驗、改善客戶滿意度,由專業(yè)講師進行了講授。學(xué)員們分成不同小組,通過分組討論、對話模擬等與講師進行雙向交流,提升新媒體應(yīng)用能力。
首日培訓(xùn)結(jié)束后,團隊回顧了上半年的業(yè)務(wù)情況,并為學(xué)員們重點介紹了下半年的工作重點和方向。人力資源部經(jīng)理潘欣欣女士為學(xué)員們介紹了凱斯紐荷蘭校企合作項目TechPro²的發(fā)展情況和歷史。人才是品牌可持續(xù)發(fā)展的關(guān)鍵因素,因此,凱斯紐荷蘭一直致力于為經(jīng)銷商隊伍不斷輸入新鮮血液,確??蛻裟軌虻玫郊皶r高效的服務(wù)。
為了檢驗和實踐培訓(xùn)成果,活動特意以文化研討的形式開展。結(jié)合凱斯紐荷蘭企業(yè)文化五大核心,針對實際工作中遇到的各種情況,從客戶的角度出發(fā),梳理脈絡(luò)、優(yōu)化方案。在兩位導(dǎo)師的主持及指導(dǎo)下,學(xué)員們結(jié)合實際工作中的經(jīng)驗及培訓(xùn)中的收獲,分組進行了熱烈討論,在互相交流中,進一步提升和鞏固自身能力。
學(xué)習(xí)提升后,凱斯紐荷蘭客戶支持總監(jiān)楊大偉先生進行了研討會總結(jié)。楊大偉先生表示,希望通過此次研討和學(xué)習(xí),進一步強化經(jīng)銷商團隊的自身能力并提升團隊對客戶體驗的認知;希望與會學(xué)員返程后,也能將如何提升客戶體驗的學(xué)習(xí)心得,更好地傳達和貫徹給各自的服務(wù)團隊。
此次客戶體驗提升研討會,不僅有學(xué)習(xí)課程和研討活動,還結(jié)合成都秀美的自然景觀,還為學(xué)員們準(zhǔn)備了精彩的拓展活動,讓學(xué)員們在對抗及協(xié)作活動中,拉近彼此的距離。內(nèi)容豐富的課程設(shè)計、干貨滿滿的學(xué)習(xí)時間、積極熱烈的戶外拓展氣氛,讓本次研討會收獲了學(xué)員們的一致好評。
“研討會的準(zhǔn)備非常貼心,通過培訓(xùn)交流,拉近了我和其他經(jīng)銷商伙伴間的距離,也糾正了很多之前關(guān)于客戶體驗理解的誤區(qū)。”
“我非常喜歡小組間熱烈積極的合作氛圍。很高興能參與此次培訓(xùn),學(xué)習(xí)的內(nèi)容對我之后的工作有很大的幫助和指導(dǎo)意義,也讓我懂得了如何應(yīng)對自媒體平臺帶來的機遇和挑戰(zhàn)。”
經(jīng)銷商作為企業(yè)品牌與用戶間的橋梁,不僅承載著溝通信息傳達價值的重要作用,也是為用戶提供及時高效服務(wù)的重要保障。
通過本次研討會活動,學(xué)員們認識到今后不僅要加強線上新媒體運營能力,同時,還要增強線下服務(wù)品質(zhì)的提升;滿足客戶在服務(wù)要求上的多樣性,秉承客戶至上的理念,為廣大用戶提供更便捷、優(yōu)質(zhì)的服務(wù),提升客戶體驗。
稿件提供:經(jīng)銷商服務(wù)發(fā)展 張浩然
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