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國(guó)內(nèi)行業(yè)唯一!“徐工”品牌連續(xù)4年上榜世界品牌500強(qiáng)!
2022-12-16
13:44:43
來(lái)源:徐工農(nóng)機(jī) 閱讀量:20637
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導(dǎo)讀:12月15日,世界品牌實(shí)驗(yàn)室(World Brand Lab)2022年度(第十九屆)《世界品牌500強(qiáng)》排行榜在美國(guó)紐約隆重揭曉。
【農(nóng)機(jī)網(wǎng) 明星企業(yè)】12月15日,世界品牌實(shí)驗(yàn)室(World Brand Lab)2022年度(第十九屆)《世界品牌500強(qiáng)》排行榜在美國(guó)紐約隆重揭曉。中國(guó)品牌徐工位列第386位,較去年上升9位,連續(xù)四年躋身世界級(jí)品牌行列。
《世界品牌500強(qiáng)》作為全球權(quán)威性榜單,是以品牌的世界影響力作為評(píng)判依據(jù),針對(duì)市場(chǎng)占有率、品牌忠誠(chéng)度和全球領(lǐng)導(dǎo)力三項(xiàng)關(guān)鍵指標(biāo),對(duì)全球約15000個(gè)知名品牌進(jìn)行綜合評(píng)分,最終推出了世界最具影響力的500個(gè)品牌,至今已連續(xù)發(fā)布19年。
榜單顯示,今年中國(guó)品牌入選數(shù)達(dá)45個(gè)。徐工已連續(xù)四年成為國(guó)內(nèi)工程機(jī)械行業(yè)唯一入選,排名逐年穩(wěn)步提升,表現(xiàn)亮眼,在疫情沖擊、經(jīng)濟(jì)波動(dòng)、競(jìng)爭(zhēng)加劇等諸多因素影響下的市場(chǎng)環(huán)境中,彰顯了蓬勃旺盛的生命力。
品牌不僅是一家企業(yè)的名片,也是一個(gè)國(guó)家實(shí)力的象征。當(dāng)下,品牌廣譽(yù)度已成為衡量一家企業(yè)綜合實(shí)力的外在體現(xiàn)。作為一家源自中國(guó)的企業(yè),徐工品牌價(jià)值連年增長(zhǎng),突破千億大關(guān),國(guó)際地位愈加穩(wěn)固,這不僅是自身核心競(jìng)爭(zhēng)力的增強(qiáng),更折射出了中國(guó)裝備制造業(yè)的高速發(fā)展。
砥礪前行,揚(yáng)帆起航。今年是習(xí)近平總書記視察徐工五周年。五年來(lái),徐工牢記囑托“著眼世界前沿,努力探索創(chuàng)新發(fā)展的好模式、好經(jīng)驗(yàn)”,錨定技術(shù)創(chuàng)新和國(guó)際化兩大主戰(zhàn)略,高質(zhì)量發(fā)展不動(dòng)搖,帶動(dòng)中國(guó)制造業(yè)良好發(fā)展,如今已穩(wěn)居全球工程機(jī)械行業(yè)前三,產(chǎn)品遠(yuǎn)銷190多個(gè)國(guó)家和地區(qū),實(shí)力和美譽(yù)度雙雙提升,成為“中國(guó)品牌”走出去的“代言人”之一。
站在新的歷史節(jié)點(diǎn), 徐工作為全球工程機(jī)械領(lǐng)軍品牌,將繼續(xù)加強(qiáng)品牌生態(tài)系統(tǒng)建設(shè),聚焦“高端化、智能化、綠色化、服務(wù)化、國(guó)際化”,著力品牌與內(nèi)強(qiáng)實(shí)力的深度融合和雙向促進(jìn),加速打造世界一流現(xiàn)代化企業(yè),向外界展現(xiàn)一個(gè)真實(shí)全面、立體多彩的工程機(jī)械行業(yè)的領(lǐng)軍企業(yè)形象。
關(guān)于世界品牌實(shí)驗(yàn)室:世界品牌實(shí)驗(yàn)室(World Brand Lab)是全球領(lǐng)先的品牌咨詢、研究和測(cè)評(píng)機(jī)構(gòu),由 1999 年諾貝爾經(jīng)濟(jì)學(xué)獎(jiǎng)得主羅伯特·蒙代爾教授(Robert Mundell)倡議創(chuàng)建并擔(dān)任首任主席,全資附屬于世界經(jīng)理人集團(tuán)。世界品牌實(shí)驗(yàn)室致力于品牌估值、品牌戰(zhàn)略、品牌設(shè)計(jì)、品牌保護(hù),專家和顧問(wèn)來(lái)自哈佛大學(xué)、耶魯大學(xué)、麻省理工、牛津大學(xué)、劍橋大學(xué)等世界一流學(xué)府。
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