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品牌常新秘訣：看這家農(nóng)機(jī)企業(yè)是如何征服“95后”的

2022-07-08 10:16:14 來源：洋馬農(nóng)機(jī) 閱讀量：21056 評論

導(dǎo)讀：“都說干農(nóng)業(yè)又苦又累，現(xiàn)在年輕人都不愿意干農(nóng)業(yè)?！弊鳛橐幻?5后”，家住浙江紹興諸暨市皖東街道里聯(lián)村的張必超卻堅定地走著農(nóng)機(jī)路。

　　【農(nóng)機(jī)網(wǎng) 明星企業(yè)】張必超從事農(nóng)業(yè)已有8年多時間，與各種農(nóng)機(jī)打交道，是一名經(jīng)驗豐富的“老農(nóng)機(jī)人”了。
 
　　洋馬農(nóng)機(jī)：高效、省心、省力
 

 

　　8年時間里，張必超接觸最多的就是聯(lián)合收割機(jī)，提起國內(nèi)外各種品牌他都侃侃而談。對于選擇收割機(jī)，他也有著自己的一套準(zhǔn)則。而他與洋馬農(nóng)機(jī)的緣分，則需往前追溯到2019年。2019年，洋馬YH1180機(jī)器首批進(jìn)入浙江市場。張必超出于對洋馬品牌的長期關(guān)注與了解，在網(wǎng)上了解到這個消息后，立即聯(lián)系當(dāng)?shù)氐难篑R代理商，購買到了1臺YH1180。這也是張必超第一次買洋馬的收割機(jī)。在這之前，張必超合作社使用的都是其他品牌。談及為何選擇洋馬時，張必超表示，“YH1180的升降割臺，是非常吸引我的一個優(yōu)勢。還有就是在當(dāng)時的同類機(jī)型里，YH1180是馬力最大的，馬力大，作業(yè)效率就會更高。”張必超在水稻收獲作業(yè)時，經(jīng)常會遇到濕爛的田塊，一個不注意，機(jī)器就會陷在爛田里動彈不得，非常耽誤作業(yè)時間。但YH1180就不會出現(xiàn)這種狀況，“UFO”底盤升降和底盤平衡系統(tǒng)加上“FDS”全時驅(qū)動，保證機(jī)具即便是在濕爛田塊都能快速作業(yè)，快速收割。此外，YH1180帶給張必超的驚喜遠(yuǎn)不止于此。張必超興奮地表示；“YH1180擁有2100升的超大糧倉，在同類機(jī)型中屬于最高配置了。收獲“干糧”小麥時可裝載1300余斤，收獲“濕糧”水稻時可裝載1000余斤，大大降低了卸糧次數(shù)，提高了作業(yè)效率。”同時搭配洋馬4TNV94HT柴油發(fā)動機(jī)和超大油箱，加滿一箱油，可滿足一天幾十畝的作業(yè)量，既省油又高效，節(jié)本增效一舉實現(xiàn)。經(jīng)過一年的作業(yè)實踐，YH1180的表現(xiàn)得到了張必超的肯定。因此，在2021年YH1180推出升級款后，張必超又立即訂購了兩臺。“相較于2019年的第一批機(jī)器，新款YH1180帶有駕駛室，機(jī)手作業(yè)時不用再經(jīng)受風(fēng)吹日曬。并且新款YH1180在割臺上也做了升級，割臺由2m升級到2.3m，進(jìn)一步提高了作業(yè)效率。”張必超說到。
 
　　“半小時”售后圈，確保前方作業(yè)無憂

　　農(nóng)業(yè)是一個季節(jié)性非常強的行業(yè)。如果收割機(jī)在作業(yè)時出現(xiàn)故障不能及時得到解決，就可能耽誤整個收獲作業(yè)季，甚至造成更大損失。因此，好的售后服務(wù)是購機(jī)者在選擇機(jī)具時要考慮的一個重要因素。張必超表示，“洋馬在售后服務(wù)這塊兒做得相當(dāng)好，每到收割機(jī)的作業(yè)季，洋馬的售后服務(wù)基本上是全天候待命，接到故障電話后，維修人員半小時之內(nèi)就能到達(dá)機(jī)器所在的地點。”并且，當(dāng)?shù)乜偞淼呐浼齑嬉捕挤浅３渥?，除了三大配?無級變速泵、發(fā)動機(jī)、變速箱)需要廠方發(fā)貨外，其他配件都能夠及時買到。“授人以魚不如授人以漁。”張必超表示，對于一些簡單的線路問題，維修人員在排除故障后，會直接將維修方法告訴他們。這樣以后再遇到此類問題，機(jī)手自己就能解決，最大限度地減少因機(jī)器故障而耽誤收割作業(yè)的情況。都說農(nóng)機(jī)三分用、七分養(yǎng)。“每到作業(yè)季來臨前，當(dāng)?shù)氐难篑R售后服務(wù)人員都會提醒我們，要做好機(jī)器使用前的維修保養(yǎng)。”張必超說到。
 
　　未來將繼續(xù)與洋馬農(nóng)機(jī)攜手前行
 
　　張必超的合作社現(xiàn)擁有包括耕、種、管、收、稻米加工等全生產(chǎn)作業(yè)環(huán)節(jié)的機(jī)具100多臺(套)，其中聯(lián)合收割機(jī)有7臺。“為了讓合作社的收割能力保持最優(yōu)，我們每年都會購買新機(jī)，基本上3年就會完成收割機(jī)的更新?lián)Q代。”張必超說到。
 
　　談及接下來的購機(jī)計劃，張必超表示，目前計劃的是在2023年購入3~4臺聯(lián)合收割機(jī)，目標(biāo)機(jī)型瞄準(zhǔn)了洋馬已經(jīng)上市的YH6118。對于即將來臨的國三升國四的問題，張必超表示洋馬的代理人員告訴他，洋馬現(xiàn)在所用的高壓共軌發(fā)動機(jī)，結(jié)構(gòu)設(shè)計上與“國四”發(fā)動機(jī)差異不大。因此，升級后，洋馬農(nóng)機(jī)的整體品質(zhì)性能基本不會有什么差別。談及未來，張必超興致勃勃地說到：“洋馬農(nóng)機(jī)品質(zhì)高，作業(yè)質(zhì)量好，未來將會繼續(xù)與洋馬農(nóng)機(jī)攜手前行。”

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