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黃金期過后,拖拉機老牌企業(yè)如何順應(yīng)時代發(fā)展實現(xiàn)轉(zhuǎn)型升級?
———專訪浙江杭拖實業(yè)投資有限公司王路春先生
2020-11-20
17:04:57
來源:農(nóng)機網(wǎng)原創(chuàng) 作者:林言 閱讀量:65977
評論
導(dǎo)讀: 浙江杭拖實業(yè)投資有限公司旗下的寧野牌拖拉機是拖拉機市場上眾多品牌中廣為人知的老牌子,借助農(nóng)機行業(yè)的“十年黃金發(fā)展期”,寧野拖拉機占據(jù)了不小的市場份額。
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農(nóng)機網(wǎng) 訪談資訊】 浙江杭拖實業(yè)投資有限公司旗下的寧野牌
拖拉機是拖拉機市場上眾多品牌中廣為人知的老牌子,借助農(nóng)機行業(yè)的“十年黃金發(fā)展期”,寧野拖拉機占據(jù)了不小的市場份額。那么在黃金期過后,拖拉機企業(yè)該采取怎樣的發(fā)展戰(zhàn)略才能順應(yīng)時代潮流從而不被市場淘汰?
帶著這樣的問題,農(nóng)機網(wǎng)記者在11月13-15日的2020農(nóng)機展現(xiàn)場采訪了浙江杭拖實業(yè)投資有限公司王路春先生,通過采訪,我們對這一問題有了答案。
王先生告訴記者,浙江杭拖是專業(yè)生產(chǎn)拖拉機的制造企業(yè),公司成立于2007年,從當(dāng)時30名員工發(fā)展到現(xiàn)在擁有130多名員工。目前公司每年銷售量可達到3000多臺,高峰期甚至可達到8000多臺。公司產(chǎn)品共有25個型號拖拉機,涵蓋各種馬力段,其中以30馬力-150馬力為主。為了順應(yīng)市場需求,目前公司正在研發(fā)200馬力以上的大馬力拖拉機。
多年來,寧野拖拉機以馬力強勁、結(jié)實耐用、可靠性高、水旱兼做等特性走俏市場。公司非常重視新產(chǎn)品開發(fā)投入,已經(jīng)獲得拖拉機方面的多項技術(shù)*。寧野有先進的拖拉機生產(chǎn)流水線和檢測設(shè)備,產(chǎn)品零部件配套全部在江浙一帶,充分利用了江浙一帶先進發(fā)達的制造業(yè)環(huán)境、高速順暢的交通環(huán)境和較短的配套半徑。經(jīng)過多項技術(shù)改進,寧野拖拉機擁有了更強勁的動力、更環(huán)保的排放和更經(jīng)濟的油耗。在國家農(nóng)機購置補貼政策的推動下,目前產(chǎn)品銷售網(wǎng)絡(luò)已涵蓋黑龍江、吉林、遼寧、新疆、江蘇、浙江等地,產(chǎn)品深受市場歡迎。
在談到未來發(fā)展戰(zhàn)略時,王先生表示,拖拉機行業(yè)在經(jīng)過了“十年黃金期”后不可避免地進入了低谷期,那么拖拉機企業(yè)該如何應(yīng)對呢?“技術(shù)創(chuàng)新是一個企業(yè)前進的不竭動力。多年來,杭拖一直在不斷加大技術(shù)投入,目前正在朝著智能農(nóng)業(yè)裝備方向發(fā)展。接下來,我們將利用先進的5G技術(shù),把農(nóng)業(yè)裝備與當(dāng)下農(nóng)業(yè)生產(chǎn)現(xiàn)代化需求結(jié)合起來,助力智慧農(nóng)業(yè)和無人農(nóng)場發(fā)展,為我國走向農(nóng)業(yè)強國貢獻自己的力量。”王先生這樣說道。
*,非道路移動機械動力執(zhí)行國四標(biāo)準(zhǔn)已經(jīng)提上日程了,這項標(biāo)準(zhǔn)對拖拉機企業(yè)尤其重要。對此,王先生表示,杭拖積極響應(yīng)國家政策,提前6個月開始做準(zhǔn)備,目前相關(guān)措施已經(jīng)到位。公司的拖拉機也都配備了國四
發(fā)動機,一旦這項標(biāo)準(zhǔn)正式實施,杭拖的產(chǎn)品將會立即切換到國四標(biāo)準(zhǔn),不會為行業(yè)“拖后腿”。
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