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線上線下 “暢游”農(nóng)機(jī)展

2020-10-27 15:51:56 來源：中國農(nóng)機(jī)化導(dǎo)報(bào) 作者：金娟 閱讀量：21257 評論

導(dǎo)讀：今年，中國農(nóng)業(yè)機(jī)械展覽會(huì)主辦方推出了“農(nóng)機(jī)展線上展會(huì)”升級版，讓無法到達(dá)現(xiàn)場的觀眾也可以在線上全面“體驗(yàn)”展會(huì)的魅力。

　　【農(nóng)機(jī)網(wǎng) 熱點(diǎn)關(guān)注】 隨著VR、5G等技術(shù)的發(fā)展，線上展會(huì)的真實(shí)感越來越強(qiáng)，加之人們對網(wǎng)絡(luò)化的社交方式已熟知，眾多會(huì)展主辦方意識(shí)到展會(huì)數(shù)字化轉(zhuǎn)型迫在眉睫。“云端”展會(huì)成為可能，一場新的變革正在悄然發(fā)生著。
 
　　今年，中國農(nóng)業(yè)機(jī)械展覽會(huì)(以下簡稱“農(nóng)機(jī)展”)主辦方也推出了“農(nóng)機(jī)展線上展會(huì)”(以下簡稱“線上展會(huì)”)升級版，讓無法到達(dá)現(xiàn)場的觀眾也可以在線上全面“體驗(yàn)”展會(huì)的魅力。據(jù)了解，線上展會(huì)將形成一站式、全天候網(wǎng)上會(huì)展新模式，為農(nóng)機(jī)展注入新動(dòng)能，也為展會(huì)化的對外交流與貿(mào)易尋求到了新途徑。
 
　　“今年，為了更好地服務(wù)展商和觀眾，很多行業(yè)都推出了線上服務(wù)功能。同樣，為了增強(qiáng)觀眾的觀展感受，今年農(nóng)機(jī)展將在原有的線上服務(wù)的基礎(chǔ)上進(jìn)一步整合、完善，形成線下線上同步走，雙循環(huán)的觀展模式。”中國農(nóng)業(yè)機(jī)械流通協(xié)會(huì)會(huì)員部主任朱斌說。據(jù)了解，農(nóng)機(jī)展早在2015年就根據(jù)國家“互聯(lián)網(wǎng)+”戰(zhàn)略的要求，并結(jié)合當(dāng)時(shí)行業(yè)形勢的發(fā)展，推出了線上服務(wù)功能，其中包括VR全景觀展、線上會(huì)刊以及展會(huì)交通、酒店等詳細(xì)指南。在過去的五年時(shí)間里，中國農(nóng)機(jī)流通協(xié)會(huì)不斷為該平臺(tái)注入科技的力量，無論在產(chǎn)品豐富度上還是觀眾查詢方式上都實(shí)現(xiàn)了質(zhì)的提升，今年將為觀眾呈現(xiàn)出更加直觀、立體的觀展感受。
 
　　據(jù)朱斌介紹，線上展會(huì)依然遵循“時(shí)間集中、內(nèi)容集中、流量集中”的展會(huì)基本屬性，確保實(shí)現(xiàn)展館中線下線上一致性的呈現(xiàn)，線上展會(huì)總體設(shè)計(jì)容量為2000余家展商上線以及30萬觀眾的在線觀展。“我們從今年4月開始做設(shè)計(jì)，現(xiàn)在已經(jīng)進(jìn)入了實(shí)施階段。今年，為了讓觀眾保持線下線上參展、參觀習(xí)慣的一致性，我們會(huì)將線上展會(huì)的展覽功能布局與線下保持一致，實(shí)現(xiàn)兩條腿走路，用好線上功能，讓更廣范圍的采購商和參展商以及觀眾實(shí)時(shí)了解展會(huì)動(dòng)態(tài)。”他說。
 
　　與線下展會(huì)相比，線上展會(huì)的呈現(xiàn)更具有獨(dú)特“魅力”。“觀眾可通過展館、展區(qū)、屬地等內(nèi)容進(jìn)行分類，與線下展會(huì)進(jìn)行全面融合，觀展更加系統(tǒng)化、平均化，觀眾和展商溝通會(huì)更具有針對性。”據(jù)朱斌介紹，由于現(xiàn)場展位有限，參展企業(yè)只能申報(bào)一個(gè)展位，但是線上展示則更加廣闊，可從多角度、多渠道呈現(xiàn)企業(yè)產(chǎn)品特性。他說，除了按照場館分類外，觀眾在線上平臺(tái)可按照產(chǎn)品品目分類，根據(jù)自己喜好選擇不同類別的機(jī)械，所有生產(chǎn)同一類機(jī)械的參展企業(yè)信息將全部呈現(xiàn)在一個(gè)列表中，并通過留言進(jìn)行溝通交流。另外，還可按照不同省份進(jìn)行分類，可尋找到同一省內(nèi)的所有參展的農(nóng)機(jī)生產(chǎn)企業(yè)。“這些分類方式都是為了便于觀眾更加快捷、有針對性地尋找到自己所需產(chǎn)品。”朱斌如是說。
 
　　當(dāng)然，為了凸顯企業(yè)風(fēng)采，線上展會(huì)更加靈活，形式多樣。據(jù)朱斌介紹，線上展會(huì)中所有上傳的產(chǎn)品信息均可通過圖片、視頻以及文字等方式進(jìn)行展示。同時(shí)，主辦方還將利用這一平臺(tái)加強(qiáng)用戶與展商間的互動(dòng)，對重點(diǎn)展商以及展品進(jìn)行現(xiàn)場直播、產(chǎn)品推介等。在展會(huì)期間，主辦方還特別推出了展會(huì)“主播間”。該主播間將對農(nóng)機(jī)展全程進(jìn)行跟蹤報(bào)道，并對重要活動(dòng)、論壇、重大技術(shù)發(fā)布等進(jìn)行直播。“無論觀眾朋友在現(xiàn)場還是異地都能實(shí)時(shí)掌握展會(huì)進(jìn)展情況。”朱斌說。
 
　　另外，由于該展會(huì)擁有豐富的化元素，所以針對無法到達(dá)展會(huì)現(xiàn)場的外國友人，主辦方也細(xì)心體貼開通了“農(nóng)機(jī)展線上展會(huì)”海外版。屆時(shí)，歡迎更多的新老朋友在線上展會(huì)中全新感受農(nóng)機(jī)展的“化”味道。

上一篇： 農(nóng)業(yè)農(nóng)村部派出工作組赴秋冬種重點(diǎn)省開展調(diào)研指導(dǎo) 督促落實(shí)小麥油菜面積 高質(zhì)量高標(biāo)準(zhǔn)完成秋冬種任務(wù)

下一篇：“十三五”期間我國農(nóng)業(yè)發(fā)展有哪些轉(zhuǎn)變？

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