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從“遠(yuǎn)成”到“遠(yuǎn)耕”：看企業(yè)跨領(lǐng)域發(fā)展的三大核心

———訪江西遠(yuǎn)耕農(nóng)業(yè)機(jī)械股份有限公司生產(chǎn)總監(jiān)李光
2017-11-07 11:24:27 來源：中國農(nóng)機(jī)網(wǎng) 作者：lulu 閱讀量：61075 評(píng)論

導(dǎo)讀：在農(nóng)機(jī)展開幕的第二天，中國農(nóng)機(jī)網(wǎng)記者采訪了遠(yuǎn)成集團(tuán)專職顧問萬政民先生和江西遠(yuǎn)耕農(nóng)業(yè)機(jī)械股份有限公司生產(chǎn)總監(jiān)李光先生，傾聽他們向我們講述這個(gè)跨領(lǐng)域發(fā)展的企業(yè)的三大核心。

 　　2017中國農(nóng)業(yè)機(jī)械展覽會(huì)開展期間，有一家國內(nèi)生產(chǎn)汽車零部件的企業(yè)-江西遠(yuǎn)成汽車技術(shù)股份有限公司(簡(jiǎn)稱：江西遠(yuǎn)成)也在現(xiàn)場(chǎng)。在農(nóng)機(jī)展開幕的第二天，中國農(nóng)機(jī)網(wǎng)記者采訪了遠(yuǎn)成集團(tuán)專職顧問萬政民先生和江西遠(yuǎn)耕農(nóng)業(yè)機(jī)械股份有限公司生產(chǎn)總監(jiān)李光先生，傾聽他們向我們講述這個(gè)跨領(lǐng)域發(fā)展的企業(yè)的三大核心。
 
2017農(nóng)機(jī)展現(xiàn)場(chǎng) 江西遠(yuǎn)耕展臺(tái)前
 
江西遠(yuǎn)耕生產(chǎn)的旋耕刀系列產(chǎn)品
 
　　遠(yuǎn)成集團(tuán)屬國內(nèi)大，可以同時(shí)生產(chǎn)鋼板彈簧、農(nóng)機(jī)刀具、汽車空氣懸架、緊固件等產(chǎn)品的大型生產(chǎn)研發(fā)企業(yè)，集團(tuán)旗下設(shè)立8家子公司，在汽車零部件領(lǐng)域生產(chǎn)的板簧居全國水平。在2002年創(chuàng)辦了江西遠(yuǎn)成汽車技術(shù)股份有限公司(簡(jiǎn)稱：江西遠(yuǎn)成)，2015年11月5日公司股票在全國新三板上市(股票簡(jiǎn)稱：遠(yuǎn)成股份，股票代碼：834388)。同時(shí)在2015年創(chuàng)立了江西遠(yuǎn)耕農(nóng)業(yè)機(jī)械股份有限公司(簡(jiǎn)稱：江西遠(yuǎn)耕)，開始涉足農(nóng)業(yè)機(jī)械零部件的生產(chǎn)和銷售，主要生產(chǎn)用于農(nóng)田耕種的水耕刀系列農(nóng)機(jī)具。
 
　　核心價(jià)值觀：定位于中制造產(chǎn)品
 
　　遠(yuǎn)成集團(tuán)全國的子公司員工有1200余人，年產(chǎn)值達(dá)到10億人民幣。自2015年成立江西遠(yuǎn)耕起，國內(nèi)已布局12條生產(chǎn)線，如：在東北地區(qū)的吉林，西北地區(qū)的蘭州，西南地區(qū)的貴州和中原地區(qū)的湖北襄陽，其中在江西本地設(shè)有4條生產(chǎn)線，年產(chǎn)值達(dá)2000萬以上。在江西南昌設(shè)有四家工廠(包括緊固件，汽車空氣懸架，農(nóng)機(jī)旋耕刀)。
 
　　基于以上宏大的生產(chǎn)規(guī)模與雄厚的研發(fā)制造技術(shù)實(shí)力，江西遠(yuǎn)耕的創(chuàng)立起點(diǎn)高，擁有強(qiáng)大的資金及技術(shù)后盾，原材料一律由方大特鋼供貨，均為汽車彈簧鋼板制造專用的原材料，因此質(zhì)量可靠，目前在國內(nèi)農(nóng)機(jī)旋耕刀領(lǐng)域?qū)儆诋a(chǎn)品。遠(yuǎn)成集團(tuán)專職顧問萬政民先生表示，公司定位于專注制造高中端產(chǎn)品，占領(lǐng)中國農(nóng)機(jī)市場(chǎng)份額，這也是企業(yè)的核心競(jìng)爭(zhēng)力與價(jià)值觀。
 
　　據(jù)遠(yuǎn)成集團(tuán)專職顧問萬政民先生介紹，遠(yuǎn)成集團(tuán)將逐步在全國每個(gè)省的農(nóng)機(jī)大市場(chǎng)內(nèi)設(shè)立一個(gè)省級(jí)營(yíng)銷中心，計(jì)劃設(shè)立26個(gè)。營(yíng)銷中心很快將在黑龍江省哈爾濱誕生。
 
　　核心競(jìng)爭(zhēng)力：技精質(zhì)優(yōu) 契合市場(chǎng)剛需
 
　　江西遠(yuǎn)耕生產(chǎn)總監(jiān)李光先生針對(duì)技術(shù)研發(fā)方面做了詳細(xì)的闡述，目前公司主要研發(fā)的產(chǎn)品為旋耕刀，針對(duì)此產(chǎn)品專門設(shè)立了研發(fā)中心，擁有一批實(shí)力的總工程師及助理專家，成為研發(fā)中心堅(jiān)實(shí)的技術(shù)力量支持后盾。
 
　　他說：“在我國農(nóng)機(jī)零部件行業(yè)發(fā)展現(xiàn)階段，呈現(xiàn)質(zhì)量參差不齊，生產(chǎn)質(zhì)量標(biāo)準(zhǔn)滯后，不可操作性難以及生產(chǎn)工藝不健全等諸多問題，如今的市場(chǎng)正是需要質(zhì)量過硬、生產(chǎn)工藝技術(shù)的零部件產(chǎn)品，而我們的產(chǎn)品也正是契合了這一市場(chǎng)需求。”他承諾公司生產(chǎn)的旋耕刀使用的原材料均來自方大特鋼，質(zhì)量有保障，若發(fā)現(xiàn)有一塊是假的，可假一賠十。
 
　　核心方向：讓農(nóng)機(jī)用戶獲取大回饋
 
　　在談到公司業(yè)務(wù)開展和戰(zhàn)略調(diào)整方面，遠(yuǎn)成集團(tuán)專職顧問萬政民先生表示，公司立足于向國企、央企和上市公司的汽車生產(chǎn)企業(yè)和大型農(nóng)機(jī)整機(jī)廠配套，目前已經(jīng)進(jìn)駐了一些大型汽車企業(yè)，如：上汽紅巖的重慶生產(chǎn)基地、成都的大運(yùn)汽車制造廠，并且正在計(jì)劃開發(fā)其它大型汽車制造廠。他說：“公司的旋耕刀定位為中產(chǎn)品，營(yíng)銷中心包含四大產(chǎn)品：鋼板彈簧、農(nóng)機(jī)刀具、緊固件，汽車空氣懸架。計(jì)劃主要面向特大型的旋耕機(jī)廠供貨，在全國主要的26個(gè)省計(jì)劃布局設(shè)立省級(jí)的營(yíng)銷中心，預(yù)計(jì)到明年底全部店面開業(yè)，實(shí)行統(tǒng)一管理，將旋耕刀業(yè)務(wù)與售后服務(wù)規(guī)范化。
 
　　此次在武漢展上展出的主要為面向國內(nèi)農(nóng)機(jī)用戶的IS245、IT195、IT225、IT245等系列旋耕刀和開墾刀。小型農(nóng)業(yè)機(jī)械用的鋼板彈簧，緊固件(螺絲，螺圈)在農(nóng)機(jī)展會(huì)上展示。
 
　　經(jīng)過不斷的市場(chǎng)調(diào)查與研究，針對(duì)國內(nèi)農(nóng)機(jī)用戶重新設(shè)計(jì)弧度、刀片形狀，且在硬度分布上根據(jù)生產(chǎn)工藝重新調(diào)整，保證不易斷、不易彎、耐磨、節(jié)能， 這也是公司的一個(gè)發(fā)展方向 ，讓用戶獲得更高的回報(bào)。
 
　　江西遠(yuǎn)耕生產(chǎn)總監(jiān)李光先生作了補(bǔ)充說明，他介紹，2016年設(shè)立了總部網(wǎng)絡(luò)營(yíng)銷中心，與世界各國的廣大用戶和經(jīng)銷商就遠(yuǎn)成生產(chǎn)的四大產(chǎn)品對(duì)接。并集中了30多個(gè)專業(yè)人才，跟阿里巴巴、淘寶、百度、360、中國農(nóng)機(jī)網(wǎng)等平臺(tái)進(jìn)行網(wǎng)絡(luò)營(yíng)銷方面的合作，把26個(gè)省級(jí)營(yíng)銷中心的實(shí)體店鋪與網(wǎng)絡(luò)營(yíng)銷有機(jī)結(jié)合起來，做到線上線下緊密配合，銷售和生產(chǎn)有計(jì)劃進(jìn)行，很好的推進(jìn)產(chǎn)品跟物聯(lián)網(wǎng)的接軌，減少庫存和成本，擴(kuò)大經(jīng)營(yíng)規(guī)模，做大做強(qiáng)遠(yuǎn)成企業(yè)。江西遠(yuǎn)成將繼續(xù)弘揚(yáng)“志存高遠(yuǎn)、成其偉業(yè)”的企業(yè)精神，力爭(zhēng)在五年左右，將遠(yuǎn)成股份打造成為受人尊敬的商用車懸架系統(tǒng)及農(nóng)機(jī)具綜合服務(wù)商。
 
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