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博馬公司：高性價比進(jìn)軍南方市場

———專訪洛陽市博馬農(nóng)業(yè)工程機(jī)械有限公司大區(qū)經(jīng)理 王輝
2015-04-14 16:19:00 來源：中國農(nóng)機(jī)網(wǎng)原創(chuàng) 閱讀量：8955 評論

導(dǎo)讀：洛陽市博馬農(nóng)業(yè)工程機(jī)械有限公司（以下簡稱博馬公司）是一家股份制農(nóng)業(yè)機(jī)械裝備與制造的企業(yè)。在第八屆江蘇農(nóng)機(jī)展上，中國農(nóng)機(jī)網(wǎng)記者采訪到了博馬公司大區(qū)經(jīng)理王輝。

　　【中國農(nóng)機(jī)網(wǎng) 人物專訪】洛陽市博馬農(nóng)業(yè)工程機(jī)械有限公司（以下簡稱博馬公司）是一家股份制農(nóng)業(yè)機(jī)械裝備與制造的企業(yè)。在第八屆江蘇農(nóng)機(jī)展上，中國農(nóng)機(jī)網(wǎng)記者采訪到了博馬公司大區(qū)經(jīng)理王輝。[點擊查看采訪視頻]
 
　　
洛陽市博馬公司大區(qū)經(jīng)理 王輝
 
　　中國農(nóng)機(jī)網(wǎng)：各位網(wǎng)友各位觀眾大家好，我是中國農(nóng)機(jī)網(wǎng)的記者，這里是2015年第八屆江蘇農(nóng)機(jī)展的展會現(xiàn)場?，F(xiàn)在我來到的是洛陽市博馬農(nóng)業(yè)工程機(jī)械有限公司的展臺前，站在我身邊的這位是公司的大區(qū)經(jīng)理王輝王經(jīng)理，王經(jīng)理您好！
　　
　　王經(jīng)理：你好！
　　
　　中國農(nóng)機(jī)網(wǎng)：王經(jīng)理在正式采訪您之前，我給您一分鐘時間就博馬的基本情況給我們做一個簡單的介紹。
　　
　　王經(jīng)理：洛陽市博馬農(nóng)業(yè)工程機(jī)械有限公司成立于2007年，前期由中馬力在新疆、東北地區(qū)投放、出口。2010年開發(fā)了90馬力產(chǎn)品現(xiàn)已延伸到130馬力，我們公司產(chǎn)品的特點是沿用意大利菲亞特技術(shù)，基本上檔位40馬力以上都是12+4檔，平時的拖拉機(jī)是高低檔，我們加了中檔，來基本滿足用戶不同田間耕作的速度需求，達(dá)到省油目的。我們的產(chǎn)品從2012年開始進(jìn)入江蘇省，到目前為止，銷量為1200多臺。
　　
　　中國農(nóng)機(jī)網(wǎng)：我們的產(chǎn)品經(jīng)過這幾年的升級換代之后，產(chǎn)品線越來越齊全，從北方市場逐漸向南方市場轉(zhuǎn)移。在本次展會上，前來參展的拖拉機(jī)廠商非常多，那么，我們博馬的優(yōu)勢主要體現(xiàn)在哪些方面呢？
　　
　　王經(jīng)理：由于國內(nèi)拖拉機(jī)技術(shù)都比較成熟，我們的優(yōu)勢主要從縮減管理成本、運營成本等方面，給用戶提供性價比高，相同性能，價格實惠的產(chǎn)品。
　　
　　中國農(nóng)機(jī)網(wǎng)：本次作為江蘇區(qū)域的展會，客戶意向度如何？
　　
　　王經(jīng)理：今年我們的次參加江蘇農(nóng)機(jī)展，在展會中接觸了許多經(jīng)銷商、用戶、農(nóng)機(jī)局帶來的種田大戶、合作社，他們對我們的產(chǎn)品很感興趣。接下來，我們公司將在各個區(qū)域開展一些列的推介會，來讓更多用戶了解我們的產(chǎn)品。
　　
　　中國農(nóng)機(jī)網(wǎng)：本次展會對您個人及公司來說，都有一個非常大的收獲。其實從北方到南方，各方面都存在一定的差異，在您看來，我們南方地區(qū)的拖拉機(jī)的銷售情況，主要的問題是什么？
　　
　　王經(jīng)理：現(xiàn)如今，全國農(nóng)機(jī)產(chǎn)品基本都享受農(nóng)機(jī)購置補(bǔ)貼，在我國其他地區(qū)會出現(xiàn)補(bǔ)貼資金額度不夠等原因。但是，江蘇省非常重視這一情況，只要用戶買農(nóng)機(jī)，基本上都能拿到補(bǔ)貼資金。在江蘇省，農(nóng)民朋友都是比較幸福的，購買了農(nóng)機(jī)可能比其他地區(qū)享受到性價比高的農(nóng)機(jī)具。
　　
　　中國農(nóng)機(jī)網(wǎng)：那您后在這里給我們規(guī)劃一下，接下來的發(fā)展過程中，我們公司將通過什么樣的推廣方式，讓博馬產(chǎn)品在南方地區(qū)得到更好的運用呢？
　　
　　王經(jīng)理：近三年，我們公司在沿海的地區(qū)得到了較大認(rèn)可，接下來，我們打算在空白區(qū)域進(jìn)行投放，通過推介會、演示會等方式，讓用戶接受我們的產(chǎn)品。
　　
　　中國農(nóng)機(jī)網(wǎng)：在此，我們期待博馬在未來的發(fā)展過程中，在市場中能得到更好的運用、反饋。后，我們非常感謝王經(jīng)理能夠接受中國農(nóng)機(jī)網(wǎng)的采訪，謝謝您！

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