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從農(nóng)機(jī)企業(yè)用人來看企業(yè)形象

2018-07-04 16:43:38 來源：中國農(nóng)機(jī)網(wǎng)原創(chuàng) 作者：四夕 閱讀量：48481 評(píng)論

導(dǎo)讀：近期，資生堂旗下NARS舉辦活動(dòng)邀請(qǐng)了柯震東出席，然而此舉在網(wǎng)絡(luò)上掀起了軒然大波。曾經(jīng)美妝界好評(píng)如潮的NARS口碑直線下降，網(wǎng)友們?cè)u(píng)論：“NARS是嫌自己太火想要涼涼么？”相關(guān)微博話題——#哪怕只是NARS的一個(gè)眼影，都有毒販的提成#截至小編寫稿時(shí)閱讀已經(jīng)突破8587萬，討論度也近5萬。

　　【中國農(nóng)機(jī)網(wǎng) 編輯視角】近期，資生堂旗下NARS舉辦活動(dòng)邀請(qǐng)了柯震東出席，然而此舉在網(wǎng)絡(luò)上掀起了軒然大波。曾經(jīng)美妝界好評(píng)如潮的NARS口碑直線下降，網(wǎng)友們?cè)u(píng)論：“NARS是嫌自己太火想要涼涼么？”相關(guān)微博話題——#哪怕只是NARS的一個(gè)眼影，都有毒販的提成#截至小編寫稿時(shí)，閱讀已經(jīng)突破8587萬，討論度也近5萬。
 
微博話題截圖
 
　　當(dāng)發(fā)現(xiàn)勢頭不對(duì)，NARS大陸地區(qū)發(fā)表聲明道歉。
 
資生堂旗下專業(yè)彩妝品牌NARS微博發(fā)布的聲明
 
　　然而網(wǎng)友們對(duì)此并不買賬，@魔都懶蟲：“從內(nèi)容上來看，是單單NARS大陸地區(qū)出具的聲明。地區(qū)與地區(qū)之間屬于平級(jí)關(guān)系，沒有管制權(quán)限。就只能無奈地出了這么一個(gè)看上去無比敷衍的東西?？傊?，NARS總部沒發(fā)正式的道歉聲明之前，這件事就不算完！”
 
　　對(duì)于NARS事件，其實(shí)在合乎法律法規(guī)的前提下，消費(fèi)者有權(quán)決定自己的消費(fèi)行為。但是犯罪與犯法還是有差別的，網(wǎng)友們紛紛表示涉毒藝人重新做人可以，但是不能繼續(xù)當(dāng)公眾人物，而NARS也因此被消費(fèi)者所抵制。
 
　　可見，企業(yè)用人應(yīng)當(dāng)更加慎重。對(duì)于我們農(nóng)機(jī)企業(yè)來說，或許不像其他行業(yè)那樣需要代言人，也不用面臨那么大的網(wǎng)絡(luò)曝光，但是企業(yè)用人同樣代表著一個(gè)企業(yè)的形象，尤其是管理層而言。而在考察一個(gè)企業(yè)用人是否合理的時(shí)候，諸葛亮的識(shí)人七法依然有借鑒意義。
 
　　“志、變、識(shí)、勇、性、廉、信”七項(xiàng)識(shí)人法
 
　　然知人之道有七焉：一曰問之以是非而觀其志，二曰窮之以辭辯而觀其變，三曰咨之以計(jì)謀而觀其識(shí)，四曰告之以禍難而觀其勇，五曰醉之以酒而觀其性，六曰臨之以利而觀其廉，七曰期之以事而觀其信。
 
　　——諸葛亮《將苑》
 
　　考察一個(gè)人的品性的時(shí)候可以從這七個(gè)角度出發(fā)，只有在面臨大是大非的問題的時(shí)候才能夠更加全面的了解一個(gè)人的志向和信仰；而在與之交談辯論的時(shí)候更加方便觀察他的應(yīng)變能力；學(xué)識(shí)和視野只有在實(shí)踐中才能真正體現(xiàn)出來，而不僅僅是局限于紙上談兵的程度；一個(gè)人是否有勇氣去直面苦難是考察其心理承受能力的標(biāo)準(zhǔn)之一；“酒后吐真言”，是不是嗜酒，喝酒后的狀態(tài)很多時(shí)候才是一個(gè)人真實(shí)的時(shí)候；廉政工作不管是哪個(gè)時(shí)代都深受重視；誠信自古以來就是我們中華民族弘揚(yáng)的傳統(tǒng)美德。
 
　　“志、變、識(shí)、勇、性、廉、信”在評(píng)判一個(gè)企業(yè)時(shí)同樣適用，企業(yè)立場很多時(shí)候就是取決于企業(yè)管理層的眼光；而企業(yè)在市場競爭中無比重要的還有就是誠信立足，以及善于應(yīng)對(duì)市場變化，即便是面臨危機(jī)也能臨危不亂，轉(zhuǎn)危為安；企業(yè)內(nèi)部如果烏煙瘴氣那么在對(duì)外合作競爭的過程中，必然也是混亂無序的。
 
　　識(shí)人七法在農(nóng)機(jī)企業(yè)的重要性
 
　　考察一個(gè)人的秉性不僅僅是在日常交往中無比重要，在工作中也同樣如此，這也是企業(yè)需要做好企業(yè)文化建設(shè)的重要原因。
 
　　企業(yè)員工的一言一行并不是隨心所欲的，在很多時(shí)候都被看作為是一種企業(yè)行為，能夠反映出一個(gè)企業(yè)的經(jīng)營理念和價(jià)值取向，而管理層尤甚。他們對(duì)外交往的時(shí)候往往是代表著一個(gè)企業(yè)的形象，當(dāng)用戶或者說是合作伙伴與之接觸的時(shí)候，對(duì)他的印象往往也反映在對(duì)其所在企業(yè)的態(tài)度上。
 
　　而很顯然，良好的企業(yè)形象有助于企業(yè)在市場競爭中處于有利地位；而平庸乃至惡劣的企業(yè)形象無疑會(huì)使企業(yè)在生產(chǎn)經(jīng)營中舉步維艱。值得注意的是，企業(yè)應(yīng)當(dāng)及時(shí)轉(zhuǎn)變思想，企業(yè)形象并不只是依靠硬件設(shè)施建設(shè)和軟件條件開發(fā)來塑造的，員工的綜合素質(zhì)也是企業(yè)形象的重要表現(xiàn)形式。
 
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